Boost Your Email List: Add a Mailchimp Popup in WordPress (6 Easy Steps)

Have you ever browsed a website and been greeted by a friendly pop-up inviting you to join their email list? You know, the kind that offers a discount code or exclusive content in exchange for your precious email address?

In this case, you can use Mailchimp popups. They’re a fantastic way to grow your subscriber base and connect with your audience on a more personal level. But if you’re thinking how do I actually add one to my WordPress website? Well, don’t worry! This step-by-step guide will have you crafting your own Mailchimp popups in no time in WordPress using the WPB Form Popup plugin.

What is Mailchimp?

Mailchimp is an Atlanta-based email marketing and marketing automation platform. It has been a game-changer for businesses since its launch in 2001. It has a user-friendly interface and great features. Mailchimp has become one of the most popular platforms for creating automated email marketing campaigns.

This email marketing platform’s interactive design makes it easy to navigate through various features for beginners. You can easily create, manage, and analyze email campaigns within minutes! It also has a drag-and-drop editor, pre-designed templates, and step-by-step guides.

Why Mailchimp is the Best Email Marketing Software?

• Impressive ROI: Mailchimp users have reported up to 25x return on investment (ROI). That’s a testament to its effectiveness in driving results for businesses. With Mailchimp popups, you can easily increase the ROI even further.
• Global Reach: Mailchimp has a vast community of marketers, entrepreneurs, and small business owners who rely on its services. It has over 11 million users worldwide.
• Personalized Onboarding: Mailchimp offers personalized product tours to help you get started with confidence. 
• Affordable Plans: Mailchimp’s plans have subscriptions for businesses of all sizes. You can also try their free trial for the premium plan. Even on the free plan of Mailchimp you can add up to 500 contacts and send up to 1,000 emails monthly. Need more! You can also try their premium plans starting at only $175/year with the capacity to add 10,000 contacts.

• Landing Pages: You can easily create and publish landing pages to capture leads and drive traffic to your website.
• Social Media Marketing: You can also run social media campaigns directly from Mailchimp. This ensures a unified marketing strategy across multiple channels.
• Marketing Automation: Mailchimp’s automation capabilities are second to none. It recommends ways to increase opens, clicks, and sales. You can use the  Mailchimp automation tools to nurture leads, recover abandoned carts, or re-engage existing customers.
• Content Creation: You can also create content using generative AI tools and expertly designed templates on Mailchimp. 
• Advanced Segmentation: Easily target your audience based on buying behavior, engagement, and predicted segments to send relevant messages. With personalization, you can get the maximum benefits from your email campaigns
• Analytics & Reporting: With MailChimp you will get insight of performance with detailed reports and funnel visualizations.

Why Use a Mailchimp Popup?

Popups are an effective way to capture visitors’ attention and encourage them to subscribe to your mailing list. When done right, they can increase your conversion rates without being too intrusive. By integrating Mailchimp with a popup plugin like WPB Form Popup, you can seamlessly collect and manage your subscribers.

Getting Started

Before we dive into the steps, make sure you have the following:

1. A WordPress website.
2. A Mailchimp account.
3. The WPB Form Popup and MC4WP: Mailchimp for WordPress plugins are installed and activated.

Step-by-Step Guide to Adding a Mailchimp Popup

Step 1: Install and Activate the WPB Form Popup Plugin

First, you need to install the WPB Form Popup plugin on your WordPress site. Here’s how:

1. Go to your WordPress dashboard.
2. Navigate to Plugins > Add New.
3. Search for “WPB Form Popup”.
4. Click Install Now and then Activate.

Step 2: Connect with Mailchimp API and Create a Form

After activating the plugin, you need to connect it with your Mailchimp account and, create a form that will be displayed in your popup.

1. Go to your WordPress dashboard.
2. Navigate to MC4WP > Mailchimp.
3. Click on Add New.
4. Enter your Mailchimp API key. You can find this in your Mailchimp account under Account > Extras > API keys.
5. Save your settings.

Step 3: Connect WPB Form Popup with Mailchimp

After activating the plugin, you need to connect it to your Mailchimp form.

1. In your WordPress dashboard, go to WPB Form Popup > Add New Popup.
2. Select Mailchimp as the form plugin in the From Settings.
3. Now select the Mailchimp form.
4. Save your settings.

Step 4: Design Your Popup

Next, you need to design how your popup will look.

1. Navigate to WPB Form Popup > Select a popup.
2. Choose a layout that suits your website’s design.
3. Customize the popup’s appearance, including colors, text, and images.
4. Save your popup.

Step 5: Configure Popup Settings

To ensure your popup displays correctly, configure the following settings:

1. Go to WPB Form Popup > Select a popup > Trigger Settings.
2. Set the display rules, such as showing the popup on specific pages or posts.
3. Choose the trigger options. Common triggers include:

• Time Delay: Show the popup after a visitor spends a certain amount of time on your site.
• Scroll Percentage: Display the popup after a visitor scrolls down a certain percentage of the page.
• Exit Intent: Show the popup when a visitor is about to leave the site.

1. Enable or disable mobile display, depending on your preference.
2. Save your settings.

Step 6: Test Your Popup

Before you go live, test your popup to make sure everything works as expected.

1. Visit your website in an incognito window or log out of your WordPress account.
2. Navigate to a page where your popup should appear.
3. Verify that the popup displays correctly and that the form submits data to Mailchimp.

Conclusion

Adding a Mailchimp popup to your WordPress site using the WPB Form Popup plugin is a straightforward process that can greatly enhance your email marketing efforts. By following these steps, you’ll be able to create a visually appealing and effective popup that captures your visitors’ attention and helps grow your subscriber list.

Remember, the key to a successful popup is to balance visibility with user experience. Ensure your popups are well-designed, offer value to your visitors, and are not overly intrusive. Happy emailing!

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